FAST Redirect: Fix 404 links
shopify 404 redirect app
Fix broken links and 301 redirects to protect your SEO.
The problem
Every renamed product, deleted collection and theme migration leaves broken URLs behind. Those URLs still hold ranking value and still receive traffic from search results, old emails and other people's links — and every one of them now lands on a dead end. Shopify's built-in redirect tool works one URL at a time, which is no help when a migration breaks hundreds.
How it works
See what is breaking
The dashboard surfaces the 404s your store is actually serving, ranked by how much traffic each one is losing.
Map them in bulk
Redirect them individually, or write a pattern rule that catches a whole family of URLs from an old structure at once.
Keep the equity
301s pass ranking signals to the new URL, so the authority those pages earned is not thrown away.
What you get
404 detection
Broken URLs are surfaced as they are hit, so you find out from the dashboard rather than from a drop in traffic.
Bulk 301 redirects
Import and apply redirects at scale — the difference between a migration taking an afternoon and taking a week.
Pattern-based rules
Match a whole URL structure with one rule instead of enumerating every path by hand.
Live page redirects
Point an existing page somewhere else when you consolidate two products or retire a collection.
One dashboard
Every rule in one place, so you can audit what is redirecting where instead of guessing.
Who it is for
- Replatforming to Shopify from another cart
- Theme or URL-structure changes that break existing paths
- Retiring or merging products without losing their ranking
- Cleaning up 404s inherited from a previous owner or agency
Pricing
No commission, and no charge for features you are not using.
Free
$0Everything, at no cost.
- Unlimited redirects
- 404 detection
- Pattern rules
- Bulk import
Questions about FAST Redirect
Will redirects hurt my SEO?
A 301 is the correct way to move a URL and passes ranking signals to the destination. Leaving the 404 in place is what costs you.
Can I import redirects from a spreadsheet?
Yes. Bulk import is the point of the app — mapping a migration one URL at a time is what makes migrations painful.
What is a pattern-based redirect?
A rule that matches a shape of URL rather than one exact path, so an entire old structure can be mapped to a new one with a single entry.
Does it slow down my store?
No. Redirects resolve before the page renders and add no weight to pages that are not being redirected.
How much does it cost?
It is free, with no cap on the number of redirects.
